A Father’s Day prank that took place at St. Ann Catholic Parish in Coppell, Texas, has been making headlines across news platforms — even making an appearance on NBC’s Today show. However, not only has the prank — that had 200 dads show up to Mass wearing the same shirt — made headlines, but the infamous polo these men are wearing has also sparked interest.

The light green polo, which features a subtle, repeated Chi Rho (an ancient Christian symbol that combines the first two letters of “Christ” in Greek) pattern, is made by Sock Religious, a Catholic company that sells funny, faith-filled and unique products.

Scott Williams, co-founder of Sock Religious, told the Register that “never in my wildest dreams” did he think his company’s polo would be trending nationwide.

“It happened so fast and so quick, and it’s just been pure joy to see it all happen,” he added.

Williams spent 10 years working in youth ministry, first at the parish level and then at the diocesan level. After transitioning from a youth-group setting to a more professional setting, Williams “still needed a fun way to express myself,” he explained, “so socks were the way that I did that.”

On a trip to Chicago with his wife, the two had the thought of creating socks that had different saints on them as a way for people to celebrate their favorite saint’s feast day. The couple made one design and took it to the National Catholic Youth Conference in 2017 — and sold out before the conference was even over.

“We just realized that we had this product market, that we hit the demographic of people that take their faith seriously, but not themselves,” Williams said. “They want to be able to share about their faith and represent it in a fun way.”

Since its inception in 2017, the company has expanded beyond socks to also include stickers, mugs, t-shirts and more.

With every new product the company dives into, the goal is to keep everything “fun and faithful,” Williams explained.

“We always say our target market is Catholics that take their faith seriously, but not themselves, so somebody that is willing to laugh, but also willing to pray in the same conversation. … A lot of people think that Catholicism is boring, stuffy or authoritative, but there’s a lot of joy in our faith and there’s a lot of goodness that we can reveal to people through the way that we live,” he said.

Another aspect Williams highlighted about the Sock Religious products is that they’re great conversation starters.

Williams, as an example, recalled one day seeing a man wearing St. John Paul II socks on a flight. A flight attendant noticed his socks and asked him about them. He was then able to tell her briefly about the beloved saint. After he got off the plane, the flight attendant managed to find him in the airport and shared with him that she had been straying from her faith for a long time and felt that she had received a sign to return to her faith after their conversation.

“We’ve also realized that they’re an opportunity for people to be close to the lives of the saints and, no pun intended, to walk with them in a unique way,” Williams pointed out.

“There’s people that wear St. Peregrine socks to all of their cancer treatments. We’ve heard of people that have put on their St. Michael socks or their St. Joseph socks when they went into a big job interview or a big presentation at work.”

He added that priests have been ordained to the priesthood wearing their socks, entire wedding parties have worn their socks, and even some individuals have been buried wearing socks from Sock Religious.

Williams explained that the goal with Sock Religious is to “be able to empower people to live out that call in the Great Commission: to go out and make disciples of all nations. And the more that we can give people the opportunity to wear things that they identify with, the more opportunities they can have to have those conversations.”