Content Strategist

Remote-eligible.

HOW YOU WILL IMPACT THE BIG PICTURE:

As the Content Strategist, you will develop and execute digital content strategies that will improve our online audience’s user experience across our digital platforms. You’ll use the latest in user-experience (UX) technology to conduct market research, identify the faith-based needs of our target audience, and shape our content to meet those objectives. Your contributions as the Content Strategist will help improve the user experience, therefore building deeper brand loyalty and increasing user satisfaction and philanthropic support.

WHAT YOU WILL DO:

• Create and implement a digital content plan for delivery across web and other digital channels; maintain a master calendar/schedule with project deadlines and content launch dates.

• Conduct a variety of user research and surveys to determine faith-based content needs; stay abreast of latest industry developments regarding Search Engine Optimization, content taxonomy, metadata, content trends and consumer behavior.

• Determine which formats best communicate various forms of content, identify methods of building brand awareness by conducting keyword research.

• Create a content taxonomy; apply framework to redefine the metadata structure and tagging taxonomy.

• Collaborate with content specialists, digital and social media teams, and freelance writers to produce and distribute engaging, meaningful, and personalized content to our users.

• Ensure content consistency across all digital platforms including websites, social media channels, videos etc; update older content to meet new content standards.

• Perform content audits to assess how well existing content is performing and content gap analyses to determine what type of content is missing and/or needed.

• Provide strategic content guidance in the development and launch of new content channels including the EWTN Online Learning Series, EWTN Learn App, and YouTube.

• Continue governance and optimization, with thorough documentation of audience research, content taxonomy process, and content strategies in support of department objectives.

ABOUT YOU:

• You have at least 5 years of experience in digital content strategy and project management roles.

• You possess a working knowledge of Content Management Systems, keyword research tools, social media platforms, search engine optimization (SEO) and search engine marketing (SEM).

• You have a grasp of User-Experience (UX) Content Strategy best practices and methods including content taxonomy, metadata, user research, etc.

• You are a practicing Catholic with an understanding of the Catholic faith and an affinity for EWTN’s mission.

• You have a Bachelor’s Degree in Marketing, Communications, Advertising, Liberal Arts or related field.

WHAT YOU’LL LOVE ABOUT WORKING HERE:

• We offer a career with purpose! Apply your God-given talents, knowing your contributions help advance EWTN’s mission of sharing the Gospel with the world.

• Family-oriented working environment. We value the importance of work/life balance, and welcome you as an EWTN family member, not just an employee.

• Worship at work! Freedom to participate in daily Mass, Adoration, and prayer throughout your workday.

• Competitive salary and comprehensive benefits package including Health, Dental, Vision, Life/Disability insurance and Retirement Savings Plan.

• 11 Paid Holidays and generous Paid Time Off program.

• Tuition reimbursement for online continuing education and degree programs through our partnership with Catholic Distance University.

• Potential for flexible hours and telecommuting may be possible dependent upon the position and department needs.

• Ability to learn alongside legacy employees while bringing new ideas to the growing team!

WHAT TO DO NEXT:

If you’re ready to get started on EWTN’s mission to bring the Gospel to the world, please email a cover letter, resume and your salary expectations to [email protected]. Thank you for considering EWTN and we look forward to hearing from you!