For Anton Krecic, his morning cup of coffee is more than a fragrant beverage and a jolt of caffeine. It also represents an extension of his belief, as a Christian, in the sanctity of all human lives — especially those in the womb. 

Krecic, 28, is the founder of Seven Weeks Coffee, a brand that offers gourmet blends that are ethically sourced from farmers all over the world. More importantly, though, the company donates 10% of every sale to support a network of pro-life pregnancy centers, helping them to provide vital services such as ultrasounds for women considering abortion. (The name of the coffee company, by the way, refers to the size of an unborn child at seven weeks’ gestation — roughly the size of a coffee bean.)

“As Christians, we are called to take care of the most vulnerable. These centers are the ones that are truly the hands and feet of the pro-life community,” Krecic told the Register. 

“We’re just here to steward the call that [God has] put on us, which is to provide great coffee and support life.”

 

The company, which launched in September 2021, announced July 7 that it had reached a significant milestone: a total of $1 million donated, to more than 1,000 pro-life organizations. 

 

Filling a Need

An Ohioan, Krecic moved to Washington, D.C., in 2019 as he discerned what to do with his life, and he worked for a few years in political fundraising. 

All the while, the entrepreneurial Krecic had a dream to found a company — what kind of company, he wasn’t exactly sure. But he knew he was interested in taking an active stance on faith-based issues, chief among them being the pro-life issue. He had recently become interested in pro-life pregnancy centers, specifically, after visiting one while interning at his church. 

There are an estimated 2,750 pro-life pregnancy-resource centers in the United States — significantly more than the number of abortion facilities. According to a 2024 study, pregnancy-resource centers provided nearly $368 million worth of life-affirming pregnancy services and material goods, including nearly $176 million in free medical services, to clients and their families in 2022, the year that Roe v. Wade was overturned. 

Most centers rely on volunteers and donations to provide diapers, baby formula, ultrasounds, health care services, education and other goods and services to pregnant women and their babies. Despite high rates of satisfaction among their clients, many pregnancy-resource centers have experienced negative rhetoric and political pressure — and in some cases, pro-abortion vandalism — in the wake of the societal turmoil in the years following the overturning of Roe. 

Pro-life pregnancy centers are often the first — and sometimes the only — line of defense when women in a community are in crisis and considering abortion, Krecic realized. 

“I was incredibly moved by the work [pregnancy-resource centers] are doing, but was completely shocked at how understaffed, underfunded, and how much support they needed. It left an impression upon my heart,” Krecic recalled. 

At the same time, Krecic was becoming a coffee connoisseur, getting increasingly immersed in the culture of specialty brews. One day, on a whim, he searched online for “pro-life coffee company” and realized there was a space to be filled in that particular niche. Together with his wife, the couple hatched a plan to create the kind of coffee company they wished existed. 

 

Partnering for Life

Seven Weeks, following its launch in 2021, started out supporting just two pregnancy centers. The company bought in $8,000 in the first month and were able to donate $800, which felt to Krecic like an incredible contribution — but more was to come. 

Today, the company runs a “partner program” whereby pro-life pregnancy centers across the country can sign up to get a unique link where supporters can purchase Seven Weeks Coffee, with 10% of the sales from that link going back to the center.  

Barbara Fiscus, executive director of the Juneau Pregnancy Resource Center (JPRC) in Juneau, Alaska, told the Register that the support they have received from their partnership with Seven Weeks — which has so far amounted to several thousand dollars — has been a major help to them, especially since their center relies on donations for about 95% of their expenses. 

 

 

Fiscus said JPRC is relatively young, having opened in 2019, and is the only pregnancy-resource center serving Juneau — the state capital and a city of 32,000 that is only accessible from the rest of the state by plane or boat. Fiscus is the only paid employee at the center; all other staff are volunteers, she said. 

Functioning primarily as a resource center — though Fiscus said they do also help women who come to them experiencing crises — the Juneau center operates a baby boutique and a maternity store, as well as education classes and other aid. 

Though the center does get support from a number of churches in the area, Fiscus said the extra money they get from Seven Weeks helps them to make ends meet and look to the future; paying off their building is a current major goal, and every bit of extra financial support helps, she said. Seven Weeks’ support also goes toward paying for the educational programs that center offers for women free of charge, she said, as well as donatable materials like diapers and wipes. 

Krecic said he wants people to know that pro-life pregnancy centers play a crucial and often underappreciated role in communities across the United States. He reiterated that the centers that Seven Weeks supports are vital in intervening in crisis pregnancies, providing support to vulnerable women who might otherwise consider abortion. Despite this importance, pro-life centers often operate with limited resources and are not as recognized as they should be, he continued. 

 

Brewing Up a Pro-Life Worldview

Today, the company offers specialty-grade coffee from various origins; their Ethiopian medium roast is one of Krecic’s personal favorites.

And if the reviews that Seven Weeks receives are anything to go by, their customers enjoy the taste of the coffee itself as well as the cause behind it. 

“Every one of their coffee blends is so smooth and rich, I just can't believe it. I sometimes will just gulp a cup down because it tastes so good,” one verified customer, Linda, wrote to the company in a review shared with the Register. 

“I am in total support of their pro-life mission. Saving the lives of our future generations and the life of our planet is of paramount value,” Linda continued. 

Another customer, Kattie, wrote: “This was love at first sip! The moment I opened the bag and could smell those tasting notes of caramel, chocolate, and hazelnut. ... Every cup drank is said with a prayer for all those precious babies and the mothers carrying them.”

As its coffee is an unabashedly premium product, it’s perhaps not surprising that the prices charged at Seven Weeks are higher than those you’ll find at your average grocery store. Krecic says that’s because their coffee is sourced “direct trade,” with no middleman between them and the farmers — a system that Krecic says allows them to pay coffee farmers roughly three times as much as fair-trade suppliers.

To set up the direct trade system, Krecic said they found a strategic partner to work with who set up all the relationships that the company now has with farmers all over the world, including in the Dominican Republic, Ethiopia, Honduras, Bolivia, Haiti and Colombia. 

During a March visit to a coffee plantation in the Dominican Republic, Krecic observed firsthand the positive impact of direct-trade relationships on the local community. The coffee plantation provides legitimate wages, employment for hundreds, and supports local infrastructure such as fire departments, schools and hospitals, he said. 

He says paying the farmers who grow their coffee a fair wage is part of the pro-life fabric of the company. 

“The idea of ‘pro-life’ obviously extends outside of saving babies from abortion. It’s how we treat humans continually, from conception to natural death,” he said. 

Krecic said it is amazing for him to see what God has helped their business grow into, having now donated more than $1 million to pro-life causes; and it goes to show, for him, that consumers are interested in companies that prioritize values, especially Christian values. 

“You can make a very big change in the marketplace [with] for-profit entities living out a biblical worldview,” he commented. 

“That’s one of our really unique values as a company … [customers] are getting a superior product sourced in the most ethical way.” 

Krecic encouraged people of goodwill to support their local pro-life pregnancy centers financially, through volunteering, by spreading awareness of their mission, or by picking up a bag of coffee at Seven Weeks. 

“I think if there’s one message to consumers, it’s that the smallest act can make the largest difference,” Krecic concluded.

“That could just be a small donation your local pregnancy center. It could be a word of encouragement to someone who doesn’t know what to think about abortion, and giving them a word of encouragement to think about it from a pro-life standpoint. The smallest act in the direction of goodness in the direction of Godly values can make an eternal difference.”