Live Action Says Google’s Removal of Pro-Life Ads ‘Unprecedented’
Banning the ads, Lila Rose of Live Action said, will have “devastating” consequences for women and girls who may turn to the search engine after regretting taking the first dose of the medication abortion regimen.
LOS ANGELES — According to the pro-life group Live Action, the search engine Google canceled its advertisements for abortion pill reversal services. The act is further evidence of Google’s pro-abortion biases, a leading pro-life activist tells CNA.
“In a dramatic and unprecedented move, Google has sided squarely with extremist pro-abortion political ideology, banning the pro-life counterpoint and life-saving information from being promoted on their platform,” Live Action founder Lila Rose told CNA in a statement.
Rose said that Google was no longer “hiding their bias,” and that the censorship of the advertisements “baldly reveals that the corporation is in the pocket of the abortion industry.”
On Sept. 13, Rose said, Google “disapproved” all of Live Action’s advertisements for abortion pill reversal, claiming they were “unreliable” and contained false information. The advertisements had been running for over four months and had previously been approved by Google, she said.
Rose disputed Google’s label of “unreliable claims,” noting that the abortion pill reversal regimen uses progesterone treatment that has been FDA-approved to prevent miscarriages. She said Google “obviously failed to understand” what abortion pill reversal actually entails.
The reversal regimen, promoted by Live Action and other pro-life medical professionals, “involves an FDA-approved, bioidentical pregnancy hormone called progesterone that has been used for dozens of years to prevent miscarriage and has already saved thousands of lives,” Rose said.
Banning the ads, she said, will have “devastating” consequences for women and girls who may turn to the search engine after regretting taking the first dose of the medication abortion regimen.
“More women and girls will be marketed abortions through Google’s platforms, without also being offered life-affirming options,” said Rose.
A chemical or medication abortion is a two-step process that involves the ingestion of two drugs: mifepristone and misoprostol. The first drug, mifepristone, effectively starves the unborn baby by blocking the effects of the hormone progesterone. The second drug, misoprostol, is taken up to two days later, and induces labor to expel the body of the deceased baby.
Chemical abortions can be reversed after a woman takes mifepristone, but before she takes misoprostol, although this action must be taken quickly. Live Action advertised a hotline for women seeking to potentially reverse the first step of a chemical abortion, with a physician available to help.
If an ultrasound confirms the unborn baby is still viable, the mother is given a large dose of progesterone to reverse the effects of mifepristone, with additional doses of progesterone needed throughout the first trimester.
Each woman who undergoes an attempt to reverse her abortion is also referred to a help center for support throughout the remainder of her pregnancy.
In 2019, Andrea Trudden, the director of communications and marketing for Heartbeat International, which markets the abortion pill reversal hotline, told CNA of an estimated “64-68 percent success rate” for women who contact the hotline seeking to reverse their abortions.
Rose told CNA that she thinks Google should allow the ads back on its platform as a sign of compliance with its own policies.
“The tech monopolies that have so much control over our information consumption and our daily lives are so tied in with the radical left that they work to restrict informed consent and censor life-saving options in order to protect the billion-dollar abortion industry,” said Rose. “It’s anti-choice and morally wrong. Google must apply fairness and uniformity to its policy and allow Live Action and pro-life partners back on its ads platform.”
The American College of Obstetricians and Gynecologists – which is pro-abortion and has fought in court to liberalize federal restrictions on the abortion pill regimen – claims that the abortion pill reversal regimen is “unproven and unethical.”
The organization points to a 2012 case series as “not scientific,” where four of six women continued their pregnancies after taking progesterone doses. That study “was not supervised by an institutional review board (IRB) or an ethical review committee,” the college stated.
In 2019, a case study commenced at the University of California at Davis to study the abortion pill reversal treatment, but it was stopped due to safety concerns and lack of participants. According to NPR, only 12 women enrolled in the study while researchers had hoped for 40 enrollees. Three of the 12 were transported to the hospital for serious vaginal bleeding; one of those three had been given progesterone.
The lead researcher on the study – Dr. Mitchell Creinin, a professor of obstetrics and gynecology at UC Davis – told NPR that not finishing the abortion pill regimen was “experimental” and cited “some evidence that it could cause very significant bleeding." Crenin has a long history of performing abortions.
Pro-life groups countered that the study actually showed the dangers of mifepristone, as two of the three women who experienced bleeding had not been given progesterone after they had taken mifepristone.
Heartbeat International added that a previous study, in which Crenin participated, also showed hemorrhaging related to the abortion pill regimen.
Heartbeat International claims that more than 2,000 women have successfully used the abortion pill reversal to stop an abortion. The administration of progesterone to reverse the abortion pill regimen has not been specifically approved by the FDA, although many pro-life medical professionals consider it safe.
A 2018 case study, published in the peer-reviewed medical journal Issues in Law and Medicine, showed that in 261 successful abortion pill reversals, the reversal success rates were 68% with a high-dose oral progesterone protocol and 64% with an injected progesterone protocol.