SAN FRANCISCO - Pinterest, a social media site with 300 million active users, has banned pro-life activist group Live Action from its platform, just days after a whistleblower revealed documents that purport to show active suppression of pro-life and Christian content by Pinterest.
Alison Centofante, Live Action's director of external affairs, posted a screenshot June 11 of an email from Pinterest informing Live Action that their account was “permanently suspended because its content went against our policies on misinformation.”
“We don’t allow advice on Pinterest that may have immediate and detrimental effects on a Pinner’s health or on public safety,” the communication read.
Live Action founder Lila Rose shared a second email from Pinterest support that said the account was suspended because of “medically inaccurate information and conspiracies that turn individuals and facilities into targets for harassment and violence.”
“What exactly is Pinterest attempting to block? Inspirational messages to pregnant mothers, ultrasound images showing the science of prenatal development, medically accurate information on the abortion procedure, and images saying women deserve better than abortion industry leader Planned Parenthood,” Rose said in a June 11 statement.
“Pinterest has targeted Live Action, I believe, because our message is so effective at educating millions about the humanity of the preborn child and the injustice of abortion...Pinterest users deserve to know the truth and our messages deserve to be treated fairly. If Planned Parenthood can promote their message on Pinterest, then Live Action should be able to as well.”
Despite Live Action’s suspension for purported “immediate and detrimental” health effects of their pro-life materials, pins linking to websites that offered “20 Best Ways to Induce a Miscarriage Naturally at Home” were still active and available on Pinterest June 13.
Before Live Action’s total ban, documents released Tuesday by former software engineer-turned whistleblower Eric Cochran show that Live Action was intentionally marked as a “pornographic” site, thus suppressing users’ ability to link to LiveAction.org’s content.
The documents also allege that Pinterest employees labeled Christianity-related terms like “christian easter” and “bible verses” as “sensitive” search terms, meaning those terms would not show up in autocomplete search results on the site.
Cochran released the documents via the activist group Project Veritas, and says he was subsequently fired from his job at Pinterest.
“Because ‘LiveAction.org’ was added to the list of pornographic sites, the [whistleblower] showed that users cannot create pins that link to ‘LiveAction.org.’ Live Action has received complaints from supporters over the last few months that they have had difficulty pinning content from ‘LiveAction.org,’” Live Action said in a June 11 statement.
“After testing the website, Live Action was unable to create pins from our own website but was able to create pins to other pro-life websites and create pins to pro-abortion websites like Planned Parenthood.”
The whistleblower at Pinterest also revealed, Live Action says, that Pinterest added “David Daleiden/Planned Parenthood” to a list of “conspiracy theories” it monitors.
David Daleidan is a journalist and activist who used hidden camera footage to reveal Planned Parenthood executives and staff negotiating the sale of fetal body parts in 2015.
In another June 11 email, also shared by Rose, a Pinterest spokesperson said Live Action’s account was suspended because of “misinformation related to conspiracies and anti-vaccination advice, not porn,” and that the platform’s “internal tools” were “named years ago to combat porn” and had not been updated.
A media inquiry from CNA to Pinterest, enquiring what specific pins posted by Live Action the platform flagged as containing “misinformation” and how they vetted the information in question, went unanswered as of press time.
Twitter has barred Live Action from purchasing paid advertisements on their site, and the pro-life group has also alleged detrimental treatment from Google and YouTube.