Will Teaching Business Ethics Make Business More Ethical?
Part 4 of a Series
BY Andrew Abela
| Posted 8/11/10 at 5:43 PM
Editor’s note: This article originally appeared in the April 2010 issue of Legatus Magazine. © Legatus. Reprinted with permission.
In this issue I am taking time off from writing about the forthcoming “Catechism for Business” to tackle this provocative question: Will teaching business ethics make business more ethical? For some time now, I’ve had this nagging suspicion that teaching business ethics in a university is not delivering on what is expected of it.
At The Catholic University of America, just like at every other university with a business program, we do teach the obligatory “Business Ethics” course; the accrediting agencies insist on it, after all. But I think there is a problem with this approach. I can illustrate this with an incident that occurred some time ago.
Two students of mine were in their business strategy class with one of my colleagues, a professor of management. During this class, they delivered a presentation about Wal-Mart’s strategic challenges. At the end of the presentation, my colleague challenged them with the following:
“I happen to know that you have been discussing ethical issues about Wal-Mart in Dr. Abela’s class — how come you didn’t bring up those issues in your presentation today?”
Without missing a beat, the students’ response was:
“Well, that was an ethics class; this is a strategy class.”
There you have it. A separate business ethics course teaches students that ethics is separable from the rest of business — that you can “do” ethics separately from doing finance, marketing or HR. It teaches them what my former professor — Ed Freeman of the University of Virginia’s Darden Business School — calls the “separation thesis,” the (false) idea that business issues and ethics issues can be clearly separated.
This thesis is false because there is no such thing as an amoral, ethically neutral finance theory, or management theory. They can masquerade as such, but every theory of business contains within it some fundamental assumptions about what the theory is for, what counts as a good outcome, and what role human beings play in that theory. And depending on the content of those assumptions, the theory will be moral or immoral, but never amoral — never free of morality. So it is false to think that we can teach business as a purely technical subject, and then add ethics to make it moral. The “ethicality” of business is already determined from the core assumptions of the business theory we teach.
Thus we often face the problem that in our business ethics course, we teach students to respect human dignity, but then in marketing, they are taught to sell as much stuff as possible regardless of the good of the consumer; in finance, to maximize profits above all else; in economics, that human beings are nothing more than utility maximizers who find their happiness by consuming more and more stuff. Not explicitly, perhaps. But implicitly, that is the message they get from these courses.
If, after you graduate, real life presents any tension between the lessons you learned in your business ethics course and the lessons from your finance (or marketing or management) course, guess which is more likely to win? “I’ve got to do my job,” our graduates think, “and my job is finance”; therefore, I do what my finance class taught me.
The difficulty here is that when business runs this way, according to supposedly amoral theory, we invariably end up with the greed-induced global malaise we are facing now. Why? Because “amoral” business leads to immoral business: Without a strong notion of the good built into our concept of business, without a strong ethical foundation within the theory, business theory cannot provide sufficient protection from temptation. If businesses were run by machines, we might have such a thing as an ethically neutral business theory. But businesses are run by human beings who suffer from original sin and are therefore susceptible to temptation.
The irony is that good business leaders know what many professors don’t: that a true theory of business is in fact ethical at the core. Most Legatus members I’ve spoken with know that a successful, long-lasting business is one that cares about its people — its customers, employees, and the communities it operates in.
So what should we do? How do we educate future business leaders? Instead of teaching business ethics as a separate course, let’s build it into each and every business course, and show that it belongs right inside business theory itself. (That, by the way, is the purpose of the “Catechism for Business” — not to serve as a textbook for a business ethics course.)
This is what we are trying to do at The Catholic University of America with our new Master of Science in Business Analysis program launching this fall. It is a one-year business program designed for liberal arts students who have decided to pursue a career in business. It takes the critical thinking and communication skills they have developed in their philosophy, politics, English, history, etc. majors and adds the language and tools of business.
The program is guided by an advisory board of Catholic business leaders (including several Legates), who will also serve as mentors to the individual students. Each course, be it in marketing, finance or management, is solidly founded on the Catholic social teaching principles of solidarity, subsidiarity and human dignity. And there is no course in business ethics. It does have a unique course called “The Spirit of Enterprise,” which gives a historical view of the contributions of business to society through the ages, but the topic of ethics itself is infused into each course.
We have started to accept applications to this program, so if you know any liberal arts college seniors with an interest in business, send them our way — because it is time to start educating the next generation of Legatus members.
Andrew Abela is the chairman of the Department of Business and Economics at The Catholic University of America and an associate professor of marketing. Abela is the recipient of the Acton Institute’s 2009 Novak Award for research into the relationship between religion and economic liberty and a charter member of the Arlington, Virginia, chapter of Legatus. He can be reached at firstname.lastname@example.org.
For more information about CUA’s new business program, see this related Register story.
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