Catholics in New Media: Catholics Come Home
BY Matthew Warner
| Posted 6/25/10 at 6:20 PM
Maybe you’ve seen the commercials on TV in your area or online. Most people still haven’t. Everyone needs to.
“Catholics Come Home, Inc. is an independent, non-profit Catholic apostolate that creates effective and compassionate media messages and broadcasts them nationally and internationally, in order to inspire, educate and evangelize inactive Catholics and others, and invite them to live a deeper faith in Jesus Christ, in accord with the Magisterium of the Roman Catholic Church. [...]
Each of our television commercials invites people to come to Catholics Come Home.org, where they are given the opportunity to learn (or relearn) the truth about the Catholic faith, find their local parish and return home. As our site says, coming home to the Catholic Church has never been easier!”
I still get all pumped up when I see their “Epic” movie commercial:
Check out their other videos here.
They’ve done a few campaigns now in various dioceses with great success:
“Currently, Catholics Come Home campaigns are launching in numerous archdioceses and dioceses across the United States. The results in the initial dioceses of Phoenix and Corpus Christi, Texas, prove the effectiveness of our campaigns, which bring hundreds of thousands of souls home for less than $2 per person. Most would agree that this is an amazing return on investment! This effort is critically needed in our society now.”
It’s an impressive operation from top to bottom - from the leadership team, to the marketing, to the material. And it’s all anchored by a top-notch website - which they continue to improve.
Upon visiting the website, you are given three choices: I’m Catholic, I’m not Catholic or I used to be Catholic. Depending upon your choice, the website then offers more relevant information according to where you are in your faith journey. It’s an excellent concept and more people need to know about it and share it with their friends and family.
They’ll even give a FREE copy of Rediscovering Catholicism by Matthew Kelly to anyone that wants one. Rediscovering Catholicism is one of my recent favorites and I definitely recommend it to anyone.
Go check out their site. And here’s a good article you can check out regarding the effect the Catholics Come Home campaign had in the Archdiocese of Chicago.
They’ve been running these commercials now for over a couple years…but I think they’re still just getting started. We need to continue to support the great work they are doing.
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