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Awakening the Voice of Conscience
Can a television ad campaign reshape the abortion debate?
BY Joseph Esposito
July 5-11, 1998 Issue |
Posted 7/5/98 at 11:00 AM
Esposito: What is the goal of The Caring Foundation?
Swope: To develop a national pro-life media effort, primarily through television. This effort will create a cultural shift for the restoration of life values and build a compassionate society.
We're currently targeting women of child-bearing age. This is one of the aspects that makes The Caring Foundation so unique. We don't “preach to the converted,” but focus on communicating with women who call themselves “prochoice.”
Can you talk a little...
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