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When Ads Offend
Provocative Commercials Get Pulled ... Unless They're About Catholics
BY Wayne Laugesen REGISTER CORRESPONDENT
August 24-30, 2008 Issue |
Posted 8/19/08 at 10:53 AM
PITTSBURGH, Pa. — When the H.J.
Heinz Co. ran a recent TV ad in the U.K. featuring homosexual family life, it
evoked outrage in Europe and the United States. A male couple was seen kissing
on the lips, and a child in the household referred to one of the men as “mum.”
The ad didn’t inspire many sales,
and instead, launched a powerful revolt among consumers.
In the United States and throughout
the world, ads are pulled from print, TV and radio every week in response to
consumer...
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