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BY Matthew Archbold
I’m tired of the so called “war on Christmas.” Honestly. I don’t even like hearing about it. It’s Thanksgiving and I’m already tired of hearing about it. The whole thing at times just seems so silly to me.
But here’s the thing -the part that seems silly to me is that all these retailers want Christmas shoppers business but they don’t want to say “Christmas” or mention the birth of Jesus at all. And when I think about that I get my dander up. Just a little.
I can’t imagine there’s too many people out there who get offended by the word “Christmas” in stores so what’s the problem? But some stores have taken to calling everything “holiday” or some other generic and supposedly unoffensive word. But at some point isn’t “holiday tree” when you’re selling an artificial Christmas tree a little offensive? And when I see “holiday” I notice it.
And I notice when the American Family Association comes out with its list of retailers who recognize Christmas because I’d like to shop at stores that aren’t sooooo politically correct that they are afraid to mention Christmas.Criteria - AFA reviewed up to four areas to determine if a company was “Christmas-friendly” in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company’s ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach “Christmas” shoppers.
If a company has items associated with Christmas, but did not use the word “Christmas,” then the company is considered as censoring “Christmas.”
You can check out the list at the American Family Association website. I’m not saying that the fate of the nation or of Christianity depends on whether some store mentions Christmas in their ads but it’s definitely part of the overall shunning of Christianity in public that’s pretty popular in some circles. And if I’m going out to buy something for my daughter I think I’ll take a look at the list. How about you?