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Advertising Policies & Guidelines

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Advertiser's acceptance of an advertising proposal or Insertion Order from the National Catholic Register signifies acceptance of the Register's Advertising Guidelines and Advertiser Statement of Fidelity.

The National Catholic Register has established a reputation for loyalty to the Holy Father and to the Magisterium of the Catholic faith. Our visitors and readers have come to depend on the credibility of our editorial content. The Register likewise encourages its advertisers to maintain and preserve this integrity.

Advertiser Statement of Fidelity

Regarding any relevant aspect of Advertiser's organization or activities and the related advertising request, the following affirmations to the Magisterium of the Catholic Church apply.

All Advertisers: I affirm that with respect to my advertisement:

  • No product, service, or event offered or advertised is contrary to defined Catholic teaching.
  • No teacher, speaker, retreat master, moderator or presenter associated with my advertisement or event publically presents views that are counter to defined Catholic teaching, nor are they under investigation, disciplinary action or suppression imposed by the Church.
  • No product or service attempts to invite or persuade Catholics to question or reject their Catholic faith.

Catholic Religious Communities: I further affirm as applicable to my advertisement:

NOTE: The Register recognizes that some institutions are in an appropriate process of reform. If you feel that your organization does not meet these qualifications but should still be considered on this basis, please indicate your reasons for an exception request by email to Jim Cosgrove, Advertising Manager, or by fax to (888) 838-9737.

  • My community firmly accepts and holds each and everything definitively proposed by the Church regarding teaching on faith and morals.
  • My community adheres with religious submission of will and intellect to the teachings which either the Roman pontiff or the College of Bishops enunciate when they exercise their authentic Magisterium, even if they do not intend to proclaim these teachings by a definitive act.

All Advertisers: I further understand that the National Catholic Register may investigate the validity of any statement, and may at its sole discretion, prohibit further advertising and retain any funds already paid by my organization.

Suitability of Content

The Register requires its advertisers to present content that, in the view of the Register:

  • Is in keeping with defined Catholic teaching.
  • Positively supports Church officials and Church teachings.
  • Is visually tasteful, positive and suitable for family consumption.
  • Is respectful, uplifting, ethical and moral.
  • Does not promote the use or sale of tobacco-related products.
  • Truthfully represents the value, quality and substance of the product or service advertised.
  • Is not intentionally vague or misleading.

Responsible Advertising Practices

  • Advertisements which resemble editorial matter must be marked "Advertisement."
  • Advertiser warrants that items and services advertised are available to all regardless of race, color, sex or national origin.
  • Advertisers are responsible for the validity of their claims and the legality of their practices.
  • Advertisers are responsible for securing all trademarks, patents and copyrights related to content and images submitted for publication.
  • Advertisements must clearly include the name of the advertiser's business or organization. Ads of a personal nature, or from private individuals are generally not acceptable.

The Register reserves the right to request modification of advertising content, color, style, animation, or other artistic properties prior to publication according to its standards of acceptance for content and style.  The Register further reserves the right to cancel advertising prior to publication even if it has previously accepted it.

The Register may require a sample of the product being advertised and may ask the producer, seller or advertising agency to substantiate any claims made. Authors of self-published books must submit a .pdf or MS-Word copy (searchable) of the work for approval to Jim Cosgrove, Advertising Manager.  Submitted materials become the property of the Register.

The Register reserves the right to investigate any complaints from readers regarding advertising within our publications. If the complaints are proved valid, and fair marketing practices are not exercised, further advertising from the individual, company or agency may be rejected.


The Register reserves the right to revise or amend any of the rates, terms or conditions specified in this contract by giving not less than thirty days notice in writing to the Advertiser. If such revision is not acceptable to the Advertiser, the Advertiser shall have the right to terminate this contract, in which event the Advertiser shall be obligated to pay for the advertising order(s) already executed in print, digital form, or other means.

Errors and Omissions

Regarding artwork or printed inserts supplied by advertiser: Advertiser hereby approves such artwork for publication as-is. Advertiser further releases the National Catholic Register from all liability resulting from omissions or typographical or other errors, including scheduling errors that may cause the advertisement or printed insert not to be printed or inserted as ordered. In the event of any omission, printing or scheduling error, the Register's liability shall be limited to a one-time replication or rescheduling of the corrected order.  No allowance shall be made where the Advertiser is responsible for the error or where the omission or error does not materially affect the value of the advertisement.

Advertiser is responsible for notifying the National Catholic Register of errors in time to enable the Register to make corrections before the second insertion. Ad copy or artwork received past deadline is the responsibility of the Advertiser and the National Catholic Register assumes no liability.  In the case that Advertiser-submitted artwork does not comply with the Register's published file specifications, Advertiser is responsible for making any changes to artwork requested by the Register prior to the artwork deadline.

Regarding artwork produced by the Register by order of the Advertiser, when the Register receives approval from Advertiser for artwork it creates, the finished artwork product becomes the property of Advertiser and is treated as Advertiser-supplied artwork.

This contract shall not be invalidated by reason of any omission or error. In no event shall the National Catholic Register be liable to the Advertiser for incidental, special, or consequential damages of any kind (including damages for lost profits or reprinting costs from time-sensitive advertisements or inserts), even if the National Catholic Register is advised of the same.

Digital Ad Tracking & Delivery

No personal data is collected from web visitors by the Register's online advertising system. Reports issued to advertisers regarding click traffic is limited to the number of impressions and clicks within a given time period.

The Register's web traffic can fluctuate due to current news, events, and seasons.  Advertising campaigns are monitored daily to ensure that impressions are being delivered on schedule.  If impressions of your web ad are under-delivering due to a change in traffic or technical problems, the Register may elect to add impressions of your ad in locations of equal or greater value.

The addition of targeting filters such as geography, user caps, and shorter date/time constraints to a digital campaign increases the possibility that our website will be unable to deliver the full quantity of contracted impressions. Every effort is made to allow for this when we provide an estimate of impressions available.

In the case that our website is unable to deliver the full number of impressions by the end of your campaign, you will only be billed for impressions received.

Ad Position

As it relates to printed publications, the Register does not guarantee that any advertising will appear on any specific page or at any specific position on a page.  Position requests may be granted subject to the availability, in the sole discretion of the Register, at the rates set forth in the applicable Rate Card in effect on the date the adverting is booked and contracted.

The Advertiser's specifications barring the use of any page, on its reserve side or on the facing page shall not be binding upon The Register and will be treated by the Register as a request only.

Cancellation of Orders

Failure of advertiser to submit acceptable artwork on schedule may result in cancellation or postponement of the insertion or web campaign.  Cancellation of any order may result in an adjustment of the cost of remaining insertions/impressions to reflect the adjusted frequency discount, or a 15% cancellation fee.

Print orders for any issue may not be cancelled or modified after the space reservation deadline for that issue. Email and web orders cancelled within 7 days of the scheduled start date, or at any time during the run of an existing campaign may incur a 15% cancellation fee for the current month's campaign.

Payment and Cancellation for Non-Payment

New Advertisers, full pages, and inserts are to be prepaid until credit has been established.  All advertising bills are due and payable in full within 30 days following the date of publication.  

Accounts 45 days in arrears may be refused further advertising until all accounts have been paid.  

Accounts 45 days in arrears may have their contract terminated by the Register, and the amount owed by the Advertiser for space used may be re-billed. Bills not paid when due may be charged at 1.5% per month on the unpaid balance or 18% per annum.


The Advertiser agrees that no representations of any kind have been made to the Advertiser by the Register or by any of its employees or agents other than as set forth herein.

The advertiser warrants that it owns the copyright to, or has obtained use permission from the copyright owner of any material submitted to the Register, and that the publication thereof will not violate any law or infringe any copyrights, trademarks, trade names or patents of any other person or entity, and will contain no matter which will be libelous, any invasion of privacy, an unlawful appropriation of name or likeness, or will be otherwise injurious to the rights of any other person or entity.  The Advertiser further represents and warrants that all consents required by law or contract as a condition to the publication of any advertisement to the Register.


The rates, terms, and conditions of the Register's Rate Card (including the mechanical requirements set forth therein), as in effect from time to time during the term of this contract, shall be deemed to be part of and incorporated in this contract.  In the event of any conflict in the terms of this contract and such Rate Card, the terms of the Rate Card shall govern.  This contract constitutes the entire agreement and understanding between the parties hereto relating to the subject matter hereof.

This contract shall be governed by and construed in accordance with the laws of the State of Alabama.


This contract covers only advertising relating to the regular business of the Advertiser and the Advertiser's rights here under cannot be transferred, in whole or in part, to any other person, corporation or business entity.


The Register shall have the right to terminate this contract effective immediately upon notification to the Advertiser at his/her last known address stated in this contract.

Advertiser's acceptance of an advertising proposal or Insertion Order from the National Catholic Register signifies acceptance of the Register's Advertising Guidelines and Advertiser Statement of Fidelity.


Revised 6/13/2014