Pope Francis had a smashingly successful first foreign visit to Rio for World Youth Day. Sadly, most of the world missed it. Even worse — it was largely the Church’s own fault.
It’s called stepping on your own story, and it has been a big problem this year. It started with the shoes. You remember all the press attention paid back in March to what shoes Pope Francis would wear? It was not just a harmless irrelevance. An ironclad rule of communications is that you can only write/broadcast/blog about one thing at a time. So if you are talking about the papal shoes, you cannot at the same time be talking about what it means to wear the shoes of the fisherman. If there are relevant matters...READ MORE