Have movie previews gotten to be too much?
Parents have been complaining for years about inappropriate coming attractions playing before movies aimed at younger or more innocent viewers—and it’s getting worse.
Part of the problem is simply more trailers. Enticed by marketing dollars, theater owners are cramming more and more previews in front of movies these days, as a recent Hollywood Reporter article notes.
What used to be two, three or four trailers ten years ago has ramped up to six, seven or even more—so many that marketers and exhibitors are starting to worry about poisoning audiences’ moods before the movie even begins. Plus, packing more trailers on more films only makes...READ MORE