I’m not very familiar with this website, The Art of Manliness; but I’ve always felt that one of the last manly things a man can do is to talk about manliness. Either you is a man, or you ain’t. I don’t really think it’s the kind of thing you can learn.
On the other hand, there’s clearly a need (and a desire) from men who have noticed that the world is a mess, and want to do better. So, we have websites like this, which discuss boar bristle shaving brushes and more vital topics, too. In the words of Elliot Gould’s Marlowe in The Long Goodbye, it’s okay with me. Good for them, for talking about the things that nobody’s father is around to tell them anymore.