Do you remember the Christmas classic Miracle on 34th Street? In that movie the legendary department store that employed Santa sent its shoppers to other stores if they had better prices. It was the department store with a heart of gold.
But do you remember the motivation of the fictional Mr. Macy for institutionalizing the referral policy? Because having a heart of gold translated into customer loyalty and real gold—aka profit.
Do you know how I know that the Mr. Macy in the movie was fictional? He cared about profit, something the real Macy’s doesn’t seem to desire.
Blogger Thomas Peters recently noted that the Macy’s in D.C has prominent street displays promoting gay marriage.
Peter’s simple remark that “DC would be a hard place to raise kids. I’m beginning to think that’s more and more the case, especially if you live near the Macy’s,” has garnered him all kinds of rebukes including Andrew Sullivan boringly charging him with “best American Taliban template for bigotry.”
Oh please. Peters rightly responds to the all the hubbub by saying, and I paraphrase, “Duh, I am Catholic.”
In defense of Sullivan, he is so busy trying to prove that Sarah Palin’s baby is not Sarah Palin’s baby he simply doesn’t have time for thoughtful responses anymore.
Dawn Eden complained to Macy’s about the display and received this equally mindless paean to diversity.
Macy’s has a long-standing and respected history of support for diversity, and inclusiveness is deeply rooted in our company philosophy. We welcome all customers into our stores. Diversity is a way of life for us and it is a core principle within our company and in the support we give to communities that we serve. While we regret that some customers may have concerns with various organizations that we support and that are important to our associates and our neighbors, our company does have an unwavering commitment to diversity.
Rather than dive into the subject of the absurdity of gay marriage, let’s look at this display from a business perspective.
It is inarguable that the percentage of self-identified gay people is rather small. Experts suggest that it is somewhere around four percent of the population. That is a pretty small market segment but why not target it? Perhaps because the majority of people actually oppose gay marriage. In fact, in every state in which gay marriage has come before the electorate it has been defeated, sometimes with very large majorities.
How does it make good business sense to target a population of less than four percent while risking alienating the large majority of potential Macy’s shoppers? It doesn’t. I would call it a bad business decision but we all know this decision has nothing to do with business.
It is sad statement that the fictional Mr. Macy has better business acumen than the real-life leadership at Macy’s. Speaking of real and fictional characters, today the real St. Nick would probably send Macy’s customers interested in family values to the Sierra Trading Post. and suggest never to shop at Macy’s again.
Comments
Post a Comment
I went to Macy’s in Houston, TX yesterday. At the store entrance, I was surprised to see a sign which said Macy’s supports all pride parades. The backgroud of the sign was rainbow colored. I immediately knew this was macyspeak for support of the gay lifestyle. This is the last time I will shop at Macy’s. Since when is a departmart store shopping trip the place to advance the gay agenda? Can’t I just look for a white skirt?
I don’t buy Levi jeans nor pepsi products anymore either for the same reason. When a for-profit corporation decides to become some sort of political propagandist, my strongest motives become engaged and I dump all forms of interaction with them if I disagree with their position. goodbye macy’s - for good.
is there a list of companies that publicly promote homosexual lifestyle and marriage? i would like to begin avoiding their outlets and services.
thanks
Actually Pete, i think you and I and everyone else would be better served with a list of companies that DID NOT promote/support gay marriage, abortion, etc. It’s a much shorter list, unfortunately, and easier to remember.
Not the first time business has got involved in gay marriage - both Apple and Google were publicly opposed to Prop 8 in California. (article). Too bad that in their attempt to ‘defend’ the ‘rights’ of one group, they ignored the interest of the remainder of employees.
Why do people get away with this “4%” nonesense? There are roughly 300 million people in America. 4% would be 12 million people. Which would mean there would be enough gay people for over 8 cities the size of Dallas. Does this really strike people as true?
william,
all I can say is ...
[arms flapping in the air]
They’re everywhere! They’re everywhere!
Business supports the left for one simple reason—business managers know that left-wing groups (pervert pride, etc.) can organize boycotts, but right-wingers have been convinced by the media that boycotts are useless. And so the shrillest wheel gets the most oil.
GO GAY PRIDE
Carl Froch directed through IBF to battle Adonis Stevenson
2 bombarded simply by party outside of Fulton club
Remarks Please log in in order to comment. Calmness issues; click the link to see our commenting guidelines. Log in
The various, though usually equivalent procedure by which various translators provide a similar word, often brings a great deal mild after Adidas Jeremy Scott Wings the exact this means; and once this editions differ with good sense, the enquiry proposed with reference Jeremy Scott Wings to the main are unable to fail to Jeremy Scott Shoes have the funds for Jeremy Scott Adidas profit even though it interests” (on the “Plan in the British Hexapla,In . pp. 161-162). In addition that Language Hexapla also includes “The original Traditional text immediately after Scholz with the several readings of your Textus Receptus along with the main Constantinopolitan and also Alexanderine manuscripts, and a complete collation involving Scholz’s word together with Griesbach’s version regarding 1805..
A motif with the The year 2013 On the net Apologetics Seminar is actually “A Immunity from the Trust is usually a Immunity associated with Life”. ACM online meeting will probably probe this contacts between a pro-life worldview and also a Sterling worldview plus make use of Orlando apologists for being all set to secure life with similar a higher level determination that they can fight for the actual faith. It is going to make use of Honest everywhere to view the pro-life worldview being an integral component of the Roscoe religious beliefs along with work as a result..
Post a Comment
By submitting this form, you give The National Catholic Register permission to publish this comment. Comments will be published at our discretion, and may be edited for clarity and length. For best formatting, please limit your response to one paragraph and don't hit "enter" to force line breaks.