In my opinion, every Catholic organization can learn a lot from CatholicVote.org. Their message. Their approach. And especially their use of new media to communicate it.
You’ve probably seen some of their videos, most notably those from their “Life: Imagine the Potential” campaign. In fact, more than 2 million people watched them on YouTube alone.
Here are three great things CatholicVote does extremely well:
1) Elegance - Their website is simply elegant. It is focused in purpose. It is beautifully designed. It is easy to use. And that makes for a powerfully successful website.
2) Truth in Charity - They masterfully use their website and videos to express a simple truth about our faith in a loving way. The “Life: Imagine the Potential” campaign does this particularly well. By simply presenting the truth and dignity of the human person so beautifully and powerfully, it leaves room for the truth to speak for itself. It doesn’t just tell people the right conclusion. Instead, it leads them to it. And that’s an effective way to bring about genuine conversion.
3) Social Media - 10 years ago reaching 2 Million people with a single campaign was impossible for almost everyone. Today, with the use of social media, it’s within reach for almost everyone. The game has changed. And CatholicVote.org is an MVP.
If every Catholic organization, parish and diocese did these three things half as well as CatholicVote has done them, we would set this whole “Digital Continent” on fire.
Here’s one of my favorite CatholicVote videos:
Comments
Post a Comment
I really like CatholicVote.org too! Some groups falsely assume that to stand strong and be passionate for life you have to be angry and shrill. That’s the worst way to evangelize anything. This new approach is sure to win over hearts and minds.
The site might be pretty, but I haven’t been able to bookmark it. I’ve been trying for ten minutes.
There is more to life than “pretty.”
Post a Comment
By submitting this form, you give The National Catholic Register permission to publish this comment. Comments will be published at our discretion, and may be edited for clarity and length. For best formatting, please limit your response to one paragraph and don't hit "enter" to force line breaks.