The New York Times and their cohorts in kookiness have their pom poms out for a new lawsuit against a fast food giant for advertising happy meals. Why? Because parents feel bad about saying no to their children. Seriously.
It’s standard marketing: pitch your product to the most easily persuadable. Or as Roy Bergold, a former McDonald’s head of advertising, argued once: “Go after kids.” McDonald’s has done just that with the Happy Meal, a choice of burgers, nuggets, fries and other specialties with a must-have toy.
…The Happy Meal is up for some well-deserved scrutiny. Last week a mom from Sacramento filed a class-action suit supported by the center to make McDonald’s stop using toys as bait...READ MORE